Module 1 - Choose Your idea, Problem and Solution
Welcome to the Profitable Membership Formula. So our job here is really to help you design your profitable membership program. So together we're going to solve basically three problems if you haven't seen that graphic before.
The first problem that we're going to solve is the lack of confidence that you might have in creating a program that will actually get people results. It's
it's the certainty that the thing that you create has the ability to get people what they want and get you what you want, either money or supporting more people.
The second problem that we're going to solve is the fear of not getting people the best experience. You want to create something that they will say wow to, right? That they will say wow,
what an amazing experience and where they're actually getting good great results. And then the third problem that we're going to tackle is to solve the fear that once people get
in they won't stay. Those are the three problems that people usually encounter when they want to create a membership and they don't move forward because of these three problems. So
we're going to start with the first problem, this lack of confidence, and we're going to solve this by creating what we call the program blueprint. And there are three things that we are going to
work on over the next couple of modules and the number one is choosing your ID problem solution. So we're going to start on the left here with choosing your idea problem solution.
In other words, who are you going to help and what is the transformation that I'm going to help them create for themselves? Now, niching is at the core of any program. And if you don't get it right,
marketing is going to be very hard because if you're not clear about would you help and what problem you solve for them, then your idle members are not going to identify with your message.
So if you get this piece wrong and you try to help by your genes that's too broad, the marketing is going to be hard, right? No one will listen and growing this business is going to
be much trickier. But if you get it right, then marketing gets easier. Marketing is all about whispering the right message to the right person and that's how you get your idle members.
So the biggest mistake I see people make is niching too broad. They are scared that if I picked the wrong one or they think that they have to start with a brand new audience from scratch
or sometimes they don't pick a niche because they believe it's already been done. So what we're going to do today is we're going to help you create what we call your profitable niche. We're going to
identify who your perfect future member is. And of course, nothing is ever set in stone. We're going to select a niche and we're going to date them for a while with no pressure so we can validate the
niche. Okay. So let's work on this niche together. So in this module, we're going to go through the four audiences that you can serve. And then we're going to identify the problem that we can solve for
them. And we're going to start building an interest list because this is what's going to validate our idea. Okay. So the really big idea here in this module is that there is not really one idea,
one good idea, but however, you have to pick one and you have to dive deep to dive deep so that you can really validate this idea before you move forward. Okay. So when it comes to building your
audience, there are really four audiences that you can serve. They are your existing or past clients. They are the people that trust you the most, right? They are the easiest to sell to because
you've already established trust. You've hopefully already given them some type of result. And you have a relationship with them already. So it's either to talk to them to find out what
they want next. Okay. So that's the segment number one. Audience number two is the people that are on your list, your leads, your prospects. So they are the people that you have where you have their name
and their email address. So you have a way to contact them. Okay. They've already signed up to one of your freebies or one of went to one of your free events or something like that. So they know you,
they've had some experience with you, usually around free content. So they probably start to like you, right? But the trust is not necessarily there. Then you have your followers. That's the third
segment. And your followers are basically the people that are following you on social media, that are in your network. So you don't have their email address, but they kind of,
they know you for what you're doing. Right? So they don't know you really well. You, the trust is probably not quite there yet. You might not have helped them in the past,
but they've seen you around. So they kind of like know you. They actually follow you. That means that they might like or comment on things that you post. Right? And then the fourth segment is a
brand new audience. So for example, I help people, you know, build memberships, right? Develop memberships. And maybe I want to create a membership to teach people how to paint.
Right? That would be a completely new audience. Nobody knows me in that area. Nobody knows that I paint. Actually, I don't. But like, say, if I were, okay? So it's a brand new audience. So I'm
a total stranger there. So it's going to be obviously harder. It's going to take longer. And it's possible. So when it comes to choosing an audience, you want to be strategic about it.
Right? And you want to strategically start to look at people that already know you, right? Instead of going after an audience that, okay. So we have these four audiences. So what we're going
to do now is when we're going to do a set of exercises that are really going to help us, you get clear on who it is that you're going to do this for, what problem you're going to solve for
them. And at the end of this exercise, at the end of this module, we will have your audience, what problem you're solving for them. So based on the four audiences that we mentioned, you know,
earlier, your clients, your prospects, meaning you have their email, your followers, people that kind of know you like on social media or at events, and then a brand new audience. So we want to start
filling out this first column of who they are. So for me, for example, my first audience could be established business coaches that have their calendar full. Their calendar is full. They
are maxed out. And they are successful, right? They are getting people results, but they are busy all the time. Right? So that could be one target. Business is going really well, but they are full.
They work all the time, they're full. Another audience could be the DIY membership. So the people that want to build their own membership themselves, right? A third audience could be
web designers. I mean, we've built websites, you know, for a long time before we were doing memberships. So I have, you know, quite a few people that are actually web developers,
web designers in my network. So maybe there is something I could do for them. And then there are artists, which is a brand new audience. Again, I'm talking about this because,
I don't know, I've been thinking about painting lately. So I don't know, artists come to mind, like maybe there is something I can do for them. I don't know, maybe help them sell their heart,
right? Something like that. So those are the four potential audiences that I could solve. Okay? So, exercise number one, I'd like you to pause the video now and take five minutes to fill out
this first column. Now, you're going to be able to come back and redo this exercise. You're going to be able to print this. There is a link below to print the action sheet. So you can do that,
or you can do it on a piece of paper however you like. But the idea is for you to pause this video now and to fill out this first column. Okay? So pause the video and then come back.
Okay. So hopefully you've paused the video and you've done the exercise because if you just watched the video, it's not going to help. Okay? So hopefully you've done the exercise. And if you
haven't, you can still do it now. All right? So now that you've established, you know, who they are, you know, like four potential targets basically, next we're going to look at what problem they have
that we think we can solve. Okay? So if we look into that, studies have shown that most people's needs and actions will revolve around three key areas, which is you either want to get them away
from certain pain, you want to give them more pleasure of happiness or save them time. And sometimes it can also be a combination of that. Okay? So when thinking in terms of what problem can I
solve, a problem is not always a pain, right? It could be creating a safe space for them to be able to discuss, you know, something. So the pain could be that they feel lonely and nobody to talk to
about that, you know, specific topic. Okay? So with that in mind, now we're getting to filling out the second column, which is what problem. So I've done that here. And you can see
that for my established business coach with a full calendar, what they want, they want a new recurring revenue stream. They want to start doing a bit less coaching. They probably want to
help more people have a bigger impact, but they can't do that just with one on one. There are only so many people they can work with. So they definitely want a new revenue stream,
because they've got something that works, and they want to be able to help more people with it. So look at my second one, the DIY membership. These people, it's pretty clear what they want.
They want to learn how to build their own membership site. All right? They are DIY, and they're like, I want to build my own. I have no clue where to start, what to use, etc. So they want to
learn how to build their own site. A web designer might want to make more money building sites. So we used to build websites. So we've, you know, we've went into six figure, multiple six figure
building websites. So that's probably something that, you know, I kind of could help them with. At least get to the level where I, where we got to. And then the, the fourth audience is the artist.
So the artist is pretty clear to me that a lot of artists are struggling to sell their heart, because they want to focus on doing the art and not selling. So maybe helping them make money,
selling their heart would be something that I could do. They, they, a problem that they definitely have. And maybe I can help them with. Okay. So now I want you to post a video again,
and do this exercise again. So for each of these audience, fill out the second column. What problem each of these audiences have. And if you don't have anyone, you know, on,
on row number four and five, that's totally fine. Right? The idea is for you to have more than one audience. Right. And if you have two for clients, this is okay too. Right.
Just make sure that you don't limit yourself to just one, because it's going to allow you to be able to compare and make a better decision. All right. So hopefully you fill out the second
column. And now we're going to get into answering three very important questions that are going to help us determine who we're going to help. Okay. So I've done the, I've answered the questions here
on the next slide. The questions are, do you love them? Like, do you actually enjoy helping these people being around these people? It's really important. Remember, when you're creating a
membership, you are building something long term. So you want to make sure that you, you surround yourself with people that you actually enjoy, you know, being with. So do you love this audience?
The next question is going to be, can you help them? So they have this problem. Can you really help them? Do you have the expertise, the knowledge to help them, teach them, support them,
provide them the space to solve that problem? And then the third one, also very important, would they pay? Right? Is that something that is a priority enough for them that they will
actually pay for it? Because you could have everything right, if they are not willing to pay for it, then the idea is not viable. Right? So would they actually pay for it? And so you might
answer with yes, no, or I don't know. Right? If you've talked to these, some of these people, you might know very clearly. If you haven't, maybe it's a question mark or it's a no. Right?
So I've filled this out myself for this example to give you an idea. So in terms of do you love them, love them all, can you help them? Definitely in some capacity, right? Within the expertise
that I have, yes, I can. Would they pay? The business coach, yes, definitely. She's an established business coach. She's already making money. And she's all about expanding our business and getting
some time back. So yes, she has the budget she will pay. DIY, not so sure. DIY, usually DIY for the wrong reasons. They DIY because they want to save money. They focus on the wrong stuff very often
and they don't want to spend. That's why they want to do it themselves because they don't want to spend money. So this is a question mark. Some will pay if they've been struggling for a while,
but only to a certain point. So definitely not like a higher hand membership. Web designer, would they pay? I guess it depends. It would have to be web designers that have reached a certain level
that make at least 50K, 60K or something like that, I guess. But I said question mark because I haven't really talked to them in a while. And so I'm not sure. And this means validate. And then the
artist make money selling their art. Very questionable. Honestly, I'm not so sure. It's probably a no here. I don't know. At least for the level that I would want to charge. So now I want you to
do the exercise as well. So post a video and then I've answered the three questions for each of the audience that you have. And then come back. Okay, so now that you filled out the whole
board here, what we're going to do is we're going to identify one row, one audience, one person, one problem that we are going to work with. And then we're going to dive deeper
with that. And we're going to validate the idea. Right. So the idea is to identify the audience that we're going to explore further. So for me, it's the established business coach with a full
calendar, for example. All right. So now what I want you to do is to complete this sentence. And this is what's going to give you the focus is to really be able to when somebody asks you what your
membership is going to be about. I help established business coaches with creating recurring revenue income by helping them building a membership program. That will be my sentence. Right. So what is your
membership going to be about? I am going to help establish business coaches with creating a new revenue stream with a membership program. That will be my sentence. Right. So you need to be
able to have that sentence and to have it stick so that every time somebody asks you, you can say it and it should not change. Right. If you're clear here by the end of this module, you should be
clear and these you should be able to print out and say, I help your audience with this. Okay. Next, we're going to figure out the membership model that we're going to use,
how it's going to be distributed. And then we're going to craft what are the different elements that we're going to incorporate in order to get them the results and the transformation. Okay. So
to validate this idea and the problem that you can solve for them, now we're going to have to build our interest list. Right. So that means that we're going to start. Remember, the goal here is
to get our ideal members. Right. So we're going to start building what we call an interest list. That means that we're going to gather the name and the email of people that are interested. So you
see why it's really important that you have this sentence. Right. Because that's what we're going to tell them. Say, I am thinking of creating a membership to help establish business coaches
who are full candidates, who is creating a new revenue income with a membership program, is that something you're interested in. So you can see that the established business coach who is
full is going to completely identify and say, yes, I'm interested or no, if that's not what they want to do. Right. But at least it will be really, really clear if I speak to the right person. So
what you're going to do, depending on where your audience is, you know, like are they past clients or not, if they are existing or past clients, just ask them, send them an email, get on a call,
send them something on Messenger, on WhatsApp. However, is your, however, you're communicating with them, getting in contact with them and ask them, you know, hey, how things have been going.
This is what I've been working on. I'm thinking of building that is that something you do be interested in. If you are, let me know and I'll put you on my interest list so that you'll be
notified when it becomes available. That's it. If this is an existing audience, meaning that it's people that are on your email list or on social media and things like that, you want to start
talking about it. I know that it feels like it sounds early, but you can totally say, I'm thinking of creating this thing. Is that something you're interested in? Right? The idea
is that when you launch this, you have a list of hundreds of people that have already raised their hand and have said, I am interested. Okay. So as them on social media, post about it,
send an email to your list, do Facebook Live. If that's, Live is that something that you do. Make sure that your people actually know that this is something you're doing so that they can
raise their hand and say, yes, I'm interested. So at this point, if you don't have an opt-in, you need to create a landing page with an opt-in form where you can gather their name and their
email and add them to your list and make sure that they are tagged or they are in an interest list, you know, depending on the system that you are using so that you can keep track of these names
and emails, because this is going to be the list that we launch to when we are ready to get our first members. Okay. And then if it's a brand new audience, well, you just do it the way you would
start a new business, you know, you start building relationships, you start showing up, supporting people, showing that you have knowledge in the topic, you know, helping people,
showing your expertise, maybe getting interviewed, and then you ask them, you know, ask them questions, what are you striving in when it comes to this and that. So it's going to take a bit longer,
but this is, you know, this is the work that you have to do, you know, before hand when you're launching to a brand new audience. Okay. So to recap, what audience are you going to choose to
start building an interest list and how? So just pick one for now, you can always come back to this exercise if you feel that it's not, you know, it's not really connecting with people, right? But write
it down so that you really have a starting point. I also have a case studies PDF that you can download below the video so you can get some inspirations there. Then once you've done that,
another question is what problem can you solve for them right now? Write it down below. There are only guesses right now until they are confirmed by your audience, right? So I'd like, so what I would
like you to do next, as soon as you've completed this exercise is to come and share with me this sentence. I help audience with something. Write it down, put it down on a post-it or something so
that you can see it every single day because this is really going to be the focus. This is what is going to give you the clarity on what we're working on. So you're not going to go and try to, you know,
look into other ideas or things like that. The goal is really to stay focused on this audience and this problem. In the next part, we're going to take a look at your solution, your membership model.
There are seven membership models and I'm going to share all of them with you so that we're going to be able to pick the one that best suits you and your audience.
All right, so I look forward to hear what is your sentence. Please post in the group and post below the video once you have the sentence. All right, I'll see you on the next video.
Your Checklist:
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Enter your One Sentence below:
Here is mine: I help busy business coaches who have their calendar full with creating a new recurring revenue stream with a membership program, so that they can make a bigger impact and get some time back.