BONUS CALL #2 Irresistible Offer

BONUS CALL #2 - CRAFTING YOUR IRRESISTIBLE OFFER

Let's go. OK, so today we are-- so this is the bonus call number two. And today we're talking about the irresistible offer, OK? And I will also have examples for you in the portal.

They are in PDF, right? Because sales pages don't typically stay live, right? So I make copies. So I have to go through and see what makes sense for you guys.

But I want to share with you what is an offer. Really, it's not your product. It's not your program. And the elements that you need to look at and why it's important.

So I'm just going to share my screen now. Let's see. Let's think. All right. I think it's because I need to go here. So this is the slides. And then show the slides. Screen share. Here we go.

All right. Can you guys see my screen? Yeah. Oops. Okay. Perfect. All right. So, and feel free to ask me any questions, right? Stop me. Okay, so irresistible offer. So there are several elements. We're going to go through them

one by one and you'll have these slides if you want to use it to take notes or you can do it on your own piece of paper. Okay, so I think that when I'm done I'll do more like

of a worksheet where you can enter the information. But for now that will do Francesca joining us. Okay. All right. So the first thing that we want to define and get clear on is what we call your

promise. And the promise, there are like three pieces. There is the problem you solve for who it is and what is the transformation. Hi, Francesca. Okay. So let's talk about what the promise is.

and that is really, really important because I think this is where sometimes people get tripped. What your offer is promising is simply to deliver what you said you would deliver,

whether this is coaching, content, support, community that is designed to help them solve the problem, right? So your promise is to the deliverables. It's not to what they do with it.

Okay, so that's why you're not responsible for their results. It's for them. It's designed for them. It's for them to apply and take action and do the thing. Okay. And that's really important because

you don't want to overpromise things that you don't have control over. You know, people that guarantee you six figures, stuff like that, you can't promise this kind of

thing. Okay. So it's really important that when you define your deliverables, what they are getting is that this is something that you can actually design for them and deliver, but it's not the

actual result that they want because that is going to depend on do they act on it, do they show up, and do they do the thing. So your promise is to the deliverables and that's what your offer is,

that's what they're buying too, right? It's not a guarantee that they will use it. Okay, is that making sense? Yeah, so for example, sentences that you can say, this program is designed to

right, or if this is something that you've gone through that can be something like this is the exact process I used to lose weight or go over my feet or something, you know, whatever the

the transformation is, okay? Or it can be something like name of your program enables people who want to lose weight without doing a diet, like you too, that, that, that, right?

So it's very important in the wording that you're using that people understand, right? 'Cause we have to deliver on the promise, right? That's how we make people happy,

whether this is a membership or anything else, right? But making sure that they understand what is it, what we are responsible for, if you will, we are responsible to the deliverables, right?

Not to their end result 'cause we don't have control over that, okay? Is that making sense? So we start in mind really looking at what problem you solve, you want to solve for them

And what are you going to design and provide as tools, communities, support, content to help them go through that, okay? And the transformation is basically the after, right?

So if you imagine, I could have something like this. It's like in most programs, there is a before and an after. There is a reason they want to join

because either they have a pain, they want to learn something, or they are missing something. There is something that's missing and you are one solution, right?

So there is how they feel before and then how they want to feel or be or right after, okay? And that's kind of like the transformation, the promise that you will support them with, okay?

They have to do their part, of course, but that's the promise, if that's making sense. So it's not like, if you watch this, you buy this program, then you'll get the result.

It doesn't work that way. They have to do their own part. That's really important. So that one is actually pretty straightforward to promise. The next one, that is really important.

So all these elements, they're going to be on your sales page. They're like the key on your sales page, on your messaging, right? When you write your emails and your marketing

and things like that. Your process, that's basically how you're going to deliver the thing, okay? So this is the structure of your program. Is it a group coaching program?

Is it a membership and online course? You know, what kind of program it is? And remember we talked about the CSA model, content, support and accountability.

So that's your process as well. What type of content they're gonna get access to, right? Is it a masterclass? People are gonna have like a private podcast.

I think Francesca and Deepa might want to do that. Maybe it's courses, right? Like Natalie, you're gonna have like three courses, three programming sites.

So that's kind of the structure, right? The support, so they will need to know what support you're providing. Are you going to do Q&A calls? Is there a community?

Is there is an opportunity to purchase a one-off call with you or someone on your team? You know, whatever the support system is going to be. And the accountability, right?

Are you going to do implementation sessions or an accountability program? Maybe you have calls just for accountability, right? Maybe you have weekly emails that go out, right?

So this is all part of your process. And once in the psychology of a sales page, you, so people make decision based on emotions and then they rationalize with logic, okay?

So we start with the emotional piece so that they can connect to it. And then once they're connected and they see it as a possibility for them, then you can start talking about how, right?

That's kind of like the how we're going to do it, okay? So, that's your process. Do you guys have any questions around that? Are you all good? All good?

Okay. Cool. The next piece of the Irresistible Offer is the pricing strategy. So, the goal is to use the pricing to increase desire. I know that usually when we talk about pricing,

this is where we Grinch, you're like, oh, this is the part I have to ask for money. That's where it might not happen because of the pricing, right?

But what we want to do is we want to reverse that. We want to make the price actually a no-brainer for this offer, okay? So some ideas of things you can do.

You can compare your solution, right? 'cause people right now imagine they're going through your message through your sales page and they need to see how your offer compares

to other offer, right? So comparing your solution to an alternative that might be more expensive. So, you know, they could join your program, like say for somebody that wants to learn the piano online,

right? I'm saying this because I have a client that does that. So learn the piano online. An alternative that's much more expensive is to hire a private teacher.

It's much more expensive, right? You're still gonna learn the piano, right? Another way to compare is to compare a solution to another solution that you have that's more expensive.

So you could say, this is my program and if you wanna work with me one on one, it's this. And this is a strategy. I was just talking to my coach earlier today

and he was saying, this is something that's working that converts really, really well, because you say, this is what it is, and then I have this thing

where you still have access to me. That is at a much lower price point. So it really helps anchor the pricing, right? Another thing that is great to do on a sales page

for in your pricing strategy is to share with them the cost of not having a solution, the cost of not doing, right? Because if they don't do anything,

they're going to be in the same exact place, right? And that's not something that they want, okay? And another thing that you can do, especially when we do the beta is,

so that's in your messaging, we don't have a full sales page here, right? But even like in your checkout page, when people are going to sign up, you want to anchor the price,

mentioning what the price will be when you launch it. Remember, we say it's 47, but it will be 97 when I launch, or it's 97 and it will be 197 when I launch this again.

So you anchor the price so that they see that this is a great deal, actually. That's going to increase the desire to sign up now. Okay, so what you want to think about

is how can you demonstrate that this price is in no brainer, right? So you want them to really see the value and the transformation that you're, that they are getting, right?

And they say it needs to feel like tame 10 times the price. So it's really like, I'm just doing this, you know? So, and because if you haven't demonstrated that

and the pricing is the issue, then chances are they won't buy, okay? So it's really important that they can sense this value transformation. And one of the ways you do that is by comparing,

you know, with other solutions. What is the alternative? You're looking for a solution, here is mine. You can also do this, or you can do this, right?

So it helps them to see, to position your offer compared to what are the other options. Is that making sense? Do you guys have any questions on pricing?

- Are you all good? - There is one question that is present in my mind, but I don't know if it's here or not. I've been doing one-to-one coaching for all these last years.

So I have my pricing for one-to-one. I was wondering if there was a way of approaching how to define group program prices, how to define prices for online programs like we do.

Because I can pull a number out of my hat and just say, oh, why not 179 or why not 997 or why? And sometimes when I see prices of different programs,

I really have the feeling that it's just completely random. Why do people say 777 rather than 350? You see what I mean? And I have tried. But I have tried to find a rational way

of using my want to run price and break it down and see what it could look like if it becomes a group program. And I was wondering if you had some tips or suggestions

of how to have this reflection, how think about those prices. Sure. So first, like I said, the price is going to be related to the value. If they see the value for the price, you know, it's that that's basically their their signal

to say it's worth it or not. Okay. Now, in terms of doing the pricing, what I've seen done for coaches, coaches that have very successful businesses, okay, when they move from one-on-one to group,

the group program becomes the price of the one-on-one, and then they up their one-on-one, like really high, like VIP. And why? You could say, but it's not one-on-one,

but it's all about value because now you get the power of the community and the synergy and you learn not just from one person but from the collective. So it's all how you position it.

You can go as hard as that. The key is for you to believe that is so much, that is so worth it, that you don't feel like, like, oh, my coach told me to do it like, like, you know, I'm like,

is it tentative? Don't do that. It won't work. Yeah. Yeah. Right. So what you can do, like what, what I tell people is you have to pick up a price that feels good to you, where you have no problem.

Like if somebody asked you the price, you know, like they, you talk to someone and they say, that's not the price. When you say it, you almost want to say, dang, they're getting so much for

for this price, because they'll feel it. They'll feel your level of confidence and of like being unattached to are you signing up or not? And that's indicator.

So it's so relative. Some people pay a lot and don't get as much value as somebody that is going to charge just 200 because in their beliefs, that's why it's worth it

and they don't feel good charging more. Not an indicator of pure value because pure value is very subjective, right? But it's an indicator of perceived value transformation.

And of course you wanna take into account your involvement, how much they have access to you and things like that. 'Cause sometimes from one-on-one we go to group,

but they can book 15 minutes. You know, like I am in a program right now, I mean two programs, but one of the programs, I have a call, personal call every week, right?

So it needs, but it's a group program as well. So it cannot be the same price as a group program. Well, it's just a group, right? And there is only 30 of us, it's a maxed out, right?

So you want to take that into account as well. Right? Because a membership can have hundreds and thousands of people, right? But when we do a group program, we know that in order to have that type of interaction, we have to limit

the group size. So we can take more people, but then we have multiple groups. So it becomes more of our time, right? Is that making sense? What I tell people, you know, with this, it's like,

Don't worry so much about the price, put something out there that you're comfortable with, run it, it sounded great, want to increase it, still feel great about it, increase it by 100, by 200,

by 300, whatever feels right, but don't get hung up on how much should I charge for this. And don't worry like, I would love to charge this, I don't want to do it if I don't charge this,

But I don't feel great yet, so I'm going to wait until I feel good about this price. It doesn't happen. Just do it at the lower price. It's going to build your confidence. You're going to say,

oh my gosh, they got so much value transformation, totally worth this. Because until you believe that price, nobody will, right? But like, yeah, there are people that say, you know, business coach,

that would say hey you go from one on one to group charge the same thing it's the different experience explain you know how so much yeah that is and and help your one-on-one pricing you know

okay yeah yeah food for thought thanks yes okay so that's the pricing Another piece of this irresistible offer are your bonuses and bundles and I highly recommend that

you have some because we can use it in different ways we can use it to add value but we're going to use it in the urgency as well you'll see so in terms of bonus that's quite simple the goal is

to have value to your offer. But it's even more powerful if your bonuses address the big objections that they have. So for example, if, if you were doing a membership around, like if I were to do a

a membership around showing you how to build your own membership site. And your big objection is that you're not techie. So you say, yeah, I want to do it myself, but I'm not techie.

Then you can have a bonus that's going to be like a tech training with template that you can easily put your own thing. So you help remove that objection

by providing value, right? So it's not part of the program, but like if you can list out the objections that people might have, I don't have time, for example,

then you could have like a template or stretches and things like that that can help them, you know, plan everything so that, you know, they basically work smarter,

they have more focus and things like that, okay? So, the goal is really for you to think about what are these bonuses that that can help. Okay. Do you guys have questions about bonuses?

No? All good? Okay. The next piece is urgency. So, urgency and scarcity. Okay, I misspelled that, okay. So the idea, especially when you do the beta, is you want to do it like you want people

to sign up in a short period of time because you want a group of people that are going to give you support, right? You don't keep your beta open forever, otherwise there is no incentive for people to join right

now, right? one of the urgency is that you have to join within this period of time. Okay, so that's one way. And if you don't, then you're on the waiting list, you have to wait for the next time.

Another one, you could be the number of seats, right? So for me, there was two things. There was number of seats, and there was the time. I could have taken on more people, but I say no to certain

people. So I could have taken 20 marks. That's was my my my number was like 10. I'm happy. 20. I'm ecstatic. I got 14. I could have had 19 if I accepted everybody. But I've got 14.

Okay. So number of seedlings is one way. And another urgency that you can have is, I don't know if you've heard about this this concept of stacking bonuses.

So you open, and then you say, you have bonus A, B, and C. And then in 48 hours, bonus C is going away. And then in another 48 hours, bonus B is going away.

So some people don't like that, because they are like, oh, that's cheap. That's-- well, that's called scarcity. So you like it, you can do it. You don't like it, you don't have to do it.

But that's one way to create urgency. The bottom line is we want to give people a reason to join now and not later. So here, the scarcity for your beta

is obviously the price point as well, because the price point is something that they're never going to have access to ever again. And this ability maybe to have more access to you,

depending on how you want to frame it, right? But if you're going to get into co-creation with them, they're going to have the ability to provide more feedback and things like that.

And there are people that love being the early adopters, right? They love to be there the first and see how this unfolds, OK? Any questions around urgency or scarcity?

No, okay. The, why do I have so many? Oh, yeah, that's right. Okay. The last piece for this irresistible offer is what we call the risk reversal.

So basically that's the guarantees, if you will, right? So you can choose to have no guarantees, right? But this is more important than ever, you know, guarantees.

And what they do is that they limit the risk for people, right? And if you've done everything right before, right, like you've built your case and they

see that this is an offer that is a potential solution for them, they might still have questions around, what if it doesn't work for me? What if it's not what I expected?

What if I don't have what it takes, right? I'm not good enough, like you have this block, like you don't believe that you can actually do it. What if it's a scam, right?

So this is that fear of risk that still can be lingering. And that's why people add guarantees, okay? So when you do a membership and it's a monthly payment,

I wanna say, you know, I mean, you can offer a guarantee and say, you know, you have 15 days and then just ask for your money back. We want to... - There's something about, you can step out at any time.

- Yeah, yeah, absolutely. So this is the thing with the guarantee. There is a way, I didn't write it down here, but this is what most people do. If you're not happy, or if it doesn't work for you,

you have 15, 30 days to get your money back. Don't do that, because it plans to see that there is a possibility that it's not going to work. OK? You can rephrase it and say, if you

don't believe that this is the absolute best community ever around this topic, then reach out, right? And then you can get your money back. You see?

The language is very different. Now, one thing to know, I don't know if I wrote this down here. Yeah, I did it after here. Is that a longer guarantee means

that you will have less refund requests. Why? Because if you give a 15-day guarantee, it tells people, it tells their brain, I need to get results in 15 days.

Otherwise, it doesn't work for me. And there are people, I mean, the program right now, it is, well, I paid 15,000 because I've got the coaching, but I think the cost is like 3,000.

And it has a 365 days guarantee. one year, but he says, you have to show me you've done the work. That if you're stuck, you've asked the question, right?

And because he know he can help and he can, you know, and people will see the value. And after that, if people do all the work and ask for the refund,

it will refund, right? But then you don't have the pressure to say, oh, I have to get results with these 15 days or 30 days. otherwise I'm not good enough, it's not for me,

it's not working, right? So you have to be careful with wanting it to be too small to say, it's gonna go so fast that they're going to miss the deadline.

Guess what? If they really want to ask it, they will ask, even if it's past the date, and then you feel like, ah, they passed the date, should I do it,

should I not do it? This is negative energy, should I refund them anyway? But if I do that, what does my guarantee mean, right? if I refund them anyway and if it's past the deadline.

So don't over sync it, just make it like something like, I'm going to support you so you can have it, you can set it up so that they have to show you

that they did the work. And before they say didn't work is like, did you reach out? Like did you reach out in support and things like that? And you can say that, you know?

Do what feels right again. And I think do what you would like to see for yourself when you join a program. You'll always have people that like, right, remember, you're doing this program, the experience

you create is for your ideal people. Not for the people that are going to come, they are not going to do the work, they're going to have the negative, you know, criticize everything, then ask for the refund and like,

And you don't want to make it so tight and protect all the content until the guarantee is passed so that they don't steal your stuff. Like you're robbing people

that actually want that experience, right? If that makes sense, okay? Cool. And the last piece that I have, so this is more around when you share your story.

It can be on your sales page as well. You know, when I share the example with you, you'll see. But basically it's around the story because people, you know, always wonder why,

why is she doing this? Why is she doing this now? Why is it that price, you know, like? So if you don't address this, not only people. You know, people love to know why, you know,

they say people buy why you do it more than the actual thing. So if you weave it into your story and you make yourself like relatable and you answer these questions,

because if you don't do it, they will make up their own story about why you're doing these things, right? So you might as well share what inspired you to create this program, right?

Why are you doing this beta? Why is it this price point? Why is it like cheaper than what you're going to, what other people are going to get, right?

Why are you making these guarantees, right? What's the story behind the offer, right? 'Cause you were doing something before, like why did she stop what she was doing?

It's not working, she's trying something else. Is it that you're growing, that that you want to continue to support these people, like people want to know like the context

why you're doing things. It creates a connection with people, you know, and the, and so that they have some type of logic, you know, that is going on in their head about like,

okay, this is she was doing this, now she's doing that, right? Otherwise, they ask themselves these questions and the answer, they make up their own answers, right? Which might not be correct, okay?

So that's basically the overhaul, like those are the elements of the irresistible offer. I have more, where was my thinking? It's right here. So what I could do is

I will create another document. Maybe I will do a short video on it about like if we want to go deeper into, for example, when we go into the promise here,

Right? Really identifying what, you know, how do they feel, how will they feel when they have achieved the thing and things like that, right? So more like around the messaging,

which I had done a little piece, but I think the promise is the one where I can go a bit deeper on to example of what this could look like. So you can see like there are some before and after

Yeah. Okay. So that's for the irresistible offer. Now, if you have any questions around anything. Your offer, your build of your interest list, your beta. How can I help?

Can I have a question? Of course, yes. I don't want to go too far, but now what you just talked about the guarantees and refunds and of course I don't want to imagine that that's going to happen

but for example for my current business I have a contract with very clear terms of condition so if there's a problem I know what to do here the contract my contract could not apply because

this is a different work. - Yeah. - Would you suggest to have like, to draft the basic terms and conditions or coaching? Yeah, because you realize--

- Great question. - Yeah. - Great question. So I mean, there are people, I think for the one IPA 15K, I didn't sign anything. I signed up to another one.

I think it's 7,000 pound. I haven't signed anything. But what you can do is on the checkout when they buy, there can be like a checkbox that say, I have read and I agree to terms and conditions.

And inside you can state all your guarantees. So then what happens is that you have a record that they've accepted the terms and they have read them.

and in there you can state anything that you want. - Yeah, yeah. - Does that make sense? - We have them done then. - Yeah, there are more and more memberships that do this.

I know like the one we built, I mean, Natalie, you have that built in. You just turn it on, maybe you already have it. I don't know, but like you just turn it on

and it's a checkbox and it's a link. And actually they cannot click buy until they've clicked the thing. - Okay. So the link and it's at the bottom of my web page, I think,

you know, in the footing of the, yeah, but I mean in another form when in the form. Yes. When it says click on it, they can click on terms and condition. Yes.

And it opens a file that is in fact at the bottom of the page. Exactly. That's the same. Yeah. But they have to check I've read it. Yes. And then, yeah.

And would you send, because now what I do, but of course, it's bigger projects, they sign a contract. They don't just sign the terms of condition, they sign the contract,

which at the back has the terms of condition and it's all digital, so I have the signature. Once it's signed, it creates the invoice. Would you make like a small contract also for this

or would the sales page be enough? - So you can, what is going to be your price point? - I was thinking I was actually very much copying Yuna at least.

So I made a, you know, similar like around 500. - Okay. - Yeah. - Okay, so there are people that will not give access to the membership until they've got the return contract back.

So you buy, that sends you the contract, you sign it. - Okay. - But it's more like of a manual process. If that feels comfortable to you, do it this way.

Okay. - Yeah. Let me think while I was thinking, because yes, that was the question that I had last time. I think I can still use the CRM that I have,

which is the FADO, which is free for this, who has also a tribe payment so that it makes it easier. - Exactly. - And so I guess I would start like that,

even if it's at the starting point. - So, because you know it's different than, so can you in Dev Sado have one document that like, they will need to put their names

and things like that. I mean, when you work run or one, you create a contract for every client, right? And here, it's basically, when they would sign up,

their data would be in the system. Then it's a template that will come up on their name, and so it's really-- - And it's perfect. - Yeah, and then it generates an automatic invoice,

which they can pay by strike. - Perfect. - I thought, I mean, of course it's not as easy as clicking a buy button, which maybe is, you know. You know, it's in the contract.

I have to kind of, maybe we can discuss this when we talk. - Yeah, but you totally can. So let me give you an example. So I told you these programs, right?

Like I pay $15,000 and I didn't sign anything, okay? And I didn't check any little thing, okay? But then Marta Beck was a client. She's a coaching client, right?

Our programs, I think they are not that expensive, you know? you know, for sure, but there is a whole individual contract that you have to sign. Remember with Fabienne, we signed something, right?

There is a whole process 'cause the sales process is also different, right? So if you wanna do that, you totally can. Especially you say, set the expectations, right?

They sign up, it creates the contract. So if they want to sign up, I don't know what's going to be the process like I guess I have to think about so they go the interest

this one and then I was thinking to the election like you did like a filtering out hoping that I would get something and and once they're in. Yeah, I have to figure out how to create the

payment in a so that it doesn't become too too. Yeah. Yeah, I I mean, you have your beta to run, and that you can almost do it manually, but you're gonna have to figure out a system

where you can get to meet, right? So ideally, when you invite them by email, they click on something and it triggers a whole bunch of things. So one thing that you can look at maybe,

are you familiar with Zapier? - No, yeah, no, well, I know what it is, but I-- - You know the name? Okay, because-- - There's an integration with--

because you could have an integration. I don't know if that would work because that would be dub-sado to dub-sado. That makes sense. You send the emails through dub-sado as well?

- You have some ones of the onboarding yet, but not in currently, but then it goes through the process. - What system do you have? - For email. So in general, so I use normal Gmail and then for projects, I use Base Camp.

Oh, Base Camp, okay, so that's different. Yeah, okay. I have to kind of map out the purposes actually. Yeah, so you'll have to have like an email marketing system at some point.

I used to have MailChimp, but I think you have access and I think I'm just going to use it because unless you say it's really bad, bad, but I think. No, no, no, you can't. Yeah, you can. I'm already there and I just have to.

Because then I wouldn't be, I would be surprised if there was not an integration based MailChimp Dubsado. Yeah. They click on the link and then it goes and then it creates

the things and then the email. Hopefully, you know, it's something that can be automated. I don't know much about Dubsidote. No, that's that's what I need to. Yeah, yeah. Yeah. So,

so because the people that have been wanting to do something like this in with the context of a membership to automate things, it's more like they sign up, they pay, and then they have to sign

not an NDA, but like some type of contract, but it's something that is almost common to everybody and agree to the terms. It's a bit different than a name contract, right? But that way,

that can be done like more automatically. And then they wait for it to come back to release access to the portal, to the content. But for the first time, yeah, do it manually.

doing my yeah and then yeah you should be able to do that with Mailchimp afterwards I'm just thinking the most of the program I signed up I'd never never signed any contract no no but it's also all American and and it's I feel it's a different

yeah it's my legislation then here where everything is still yeah okay it's been over complicated Yeah, yeah, don't over-complicate it. You have everything you need for the beta.

Okay, awesome. Any other questions? Are you guys okay? How are you doing with the opt-in, Natalie? I don't think we're going to talk about it right now.

Okay, but in a few words, I think it would be great. I don't know, later today or at some point tomorrow, if you had time for a 10-minute conversation with Anthos, I think it would be great that you could both talk.

Yeah, because I asked her, do you know how to do this? She's not replying. So, I think she's tried a lot of things. She's done everything that is possible and it still

doesn't work. So, I think I thought it would be great that you talk, maybe have a recap, and then she was going to write you other emails and I said maybe just have a five minute talk

I think it can help a lot but it is getting us the problem is crazy yeah okay so besides that well I'm I'm working on my emails I'm yeah we prepared the opt-in the opt-in itself

Yeah, it's ready. Yeah, it's ready. Maybe fine-tuning a little bit of the wording and but you know that it exists. There's a picture. There's a put your name here and

that exists. And so I need to write the invitation email and yeah, write the next steps. I also need to work on my website to align a few things with what I'm starting to communicate about.

Yeah. The thing also to think about is your checkout page, right? I mean, it's going to be simple. It's not like a full sales page, but there needs to be some type of bullet points.

You mean for the better when they subscribe? The better landing page kind of. Yeah, is that what you check out like when they buy, when they take the credit card?

That's what you call the checkout. Yes, okay. Check out. Yeah. Okay. Yeah, yeah. Okay. And when you say so there should be some bullet points you mean on in that checkout page,

there's some information on the program. Exactly. Yeah, let me show you. I'll show you. This one, copy, okay, let me show my screen, you see. So for more, for me, for more.

Mixing French and English, that happens. So because I was really connected to every person, I was in a conversation with every person, or I knew the person.

So basically, they kind of knew what it was. And it was more like, OK, I'm just paying. They knew all of this already, right? What they get access to, basically.

But you can add, you see what I mean, but it doesn't... Yeah, I could remind them of that. It's not like of a recap. The people that you're going to send to this already know the offer.

Absolutely. You've already told them by email, right? So you've already shared that, okay? Cool. All right. So, is there anything else that I can help you with?

Where are you at Francesca? I am sending you, so I kind of masked out the whole thing and I'm just expecting we're speaking, having you know, the elements you were talking about.

Okay. I kind of masked out as much as I can and a few questions for myself, a quick question for you. Of course I need to kind of figure out the logistics. And so then on Monday

when we speak, you know, just give me encouragement. And then I would start doing the draft text of the emails as I think Mary was saying here, the city is still dead, there's nobody,

schools are starting next week, some of the schools, so I think in any case, it's not the best moment to start doing something. Okay, so you can prep everything,

I've all the emails written and everything are sending out stuff, yeah. Awesome, yeah, okay. Jojo, do you have anything you want to share? Are you all good? I see you rescheduled.

Yeah, so I just wanted to have, next week I've got a whole week of reviewing, now we've done the whole thing and I've got the construct and my ideas have developed and now I've got kind of slightly

it's similar but more a more structure to it of how I want to operate and so what I'm going to do is I'm going to map it all out for my common understanding

and then and the direction of travel and how that all can work and then when we talk then I can identify the pockets that I go, oh okay, well I was thinking of doing this, this and this but

then I'm not sure about this, or alternatively you asking me questions and me going oh yeah I didn't think about it. So I think that's kind of where I'm on on the journey. So it's, so some of

the things that we're talking about today are I've already kind of, I've mapped those out, I've documented some of them so I won't be offering a guarantee mine because mine is going to be more

of like a movement. It's going to be larger numbers lower price points. I don't want I don't put from a kind of personal security I don't want people joining to try and get data of

people who are in it and then trying to get their money back so if they're in it then if they don't like it after a month they just they just cancel but you say but there's no there's no offer you

just start you just you pay as judge Judy would say you ate the steak you're paid for it whether they eat the steak not it's made you know what i mean that's there's a

trying to keep those elements as simple as possible. Totally, yeah. Okay. Anything else you'd like to discuss? Or are we good? I think we're, well, I'm good. I think you really helped me, you know, get clarity on

what a membership is, what it can look like, making, asking myself the right questions and taking decisions that feel empowering for me. I'm excited about it,

even if there's a lot of work in front of me and it's kind of when am I going to do all this, but I'm really excited. And when I talk to people about what I'm up to,

everybody tells me that they can feel my enthusiasm. - That is great. Yeah, and I am I'm really light up lit up with with this new project and your offer just survived at the right time for me.

And that is exactly yeah that's exactly why I created this I mean I've worked with so many people that were not actually passionate about what they were doing they were doing it for the wrong reasons.

And I'm like if you like the model maybe it's it's another idea it's something else and I know it's hard to find what we want. It took me years. I'm still not exactly sure. I am more

clarity, you know, with this program and that makes all the difference because there's going to be up and down all the time, right? But when this is really what you want to do, but you go

through the thing, right? And you don't give up because that's what you want to do. So you figure your own way. But when you do it for the wrong research, you're like, Ah, okay, next shiny object.

The other thing that I really, you know, what's the word I'm aware of now, when I started to in 2021, there I got your support for a piece. And then I did all the rest with both support. And

That's why, with all the little things that happened, at some point I was exhausted, overwhelmed, and I kind of crashed. Now, what I'm seeing is that the work we've done together

is really helpful for consolidating what I've already done. And what I understand, and I'm looking forward to, is that with the membership, I'm not going to be alone.

I can reach out. There will be moments where the community will allow me to not be alone. And I think that's going to be also the cherry on the cake

for me to continue going along. Oh, absolutely. I mean, I'm always in communities. I told you, I am in two programs right now. So if you want people to invest in you,

they also have to see you invest in yourself and in your business. That's a-- so being part of communities, if you need community, having one-on-one help,

if you need one-on-one help, right now I need boats. So I am in boats, I am in boats, right? Whatever it is to where you are on your journey right now.

And that's really why I created this program. And I'm like, there are so many things I wanna share with you, but they don't matter right now. You know, showing you sales pages and things like that,

and you're like, oh, that is cool. But this is you putting you out of focus of the beta. - Yeah, this idea of the beta, the step by step that you gave us.

- So it's like staying the step you're in. So I told you about the insistible offer because even for the beta, you have to start to think of, do I want to offer bonuses?

You know, like, for example, I did not offer, well, I guess a bonus you say could be the membership, you know, for free. - Yeah, yes, you did offer bonuses.

Exactly, because see that it's an objection. But what happens after the six weeks? What if I have a question after that, right? What if I need help after there is nothing, right?

Yes, there is, right? So you elevate that objection to say, oh, it's not over, you know, it keeps going. So, but I won't charge for this membership, obviously.

And, yeah, so that's really what I've been trying to do with this program, and also, honestly, you know, if I'm being honest, it's also, you know, I work with people, right?

I don't do group, but I do, I'm a business coach for another business, right? I coach for Fabienne, you know, I've coached for seven years for Fabienne, so I can run

a group, right? But for my own business, I have this thing that one of the things I can tell you that I need to get over is that I want 100% success. But I don't have control over that.

There are people that don't come to the world. There are people that bought and told me, well, I'm on vacation, I will do it later. Right? I don't have control. And then there are people

that start and they freeze right and right now they are not coming to the course because they need to process that and that's okay too and I have to be okay with that and somehow I feel

like I'm feeling that because I want everybody to give me money and everybody needs to have the result but it's not it's out of my control that's why when I did the process I was like okay

these are all things that I've learned. I'm sharing with you again. It's that we're only responsible for the deliverables people have. And there might be people, I don't think in this

group, but later I do this program and say a membership is not for me. But I don't think it's money wasted because now they can focus on something else and say okay right so the work

that they do with the conclusion that it's not for them is the work that will allow them to step to do the next thing exactly exactly exactly so yeah yeah so see that's that's that's

that's what I'm going for, you know, doing this now because I think a lot more people are going to be looking very soon for alternatives outside of the kind of matrix structure, you

know, the kind of traditional work that, no, no, we don't want to work like that anymore. We want to take, we want to be empowered, take the power back, feel like something really

worthy, where people are loving out of the messages, you know, that people love you. And it's going to be, it's really going to be taking our power back. So I think this program is going

to be really super successful. And I think you're going to see that in as a community. One thing that I'm adding, I'm sending you, I'm going to send

you is I'm creating that was an idea from Olivier. It's kind of like an accountability form, if you will. And I think with Francesca, you were at--

I think it's you. You were asking me, like, for each week, knowing what is expected of us to have done and things like that, like the progress where we are.

I think that was you. But it's going to be something like that for all of the six weeks, so you can see, OK, quick one. We were focusing on this. this is kind of like what you were going to work on.

How did it go? What got in the way? How do you feel? For each of them, because for me, it's also going to, it's part of the feedback, right? So it's going to be good for you.

It's going to be good for me, okay? I want to make it good for you as well. But for me, it's going to tell me if there is a week where they're starting to have a gap,

like where some people like, yeah, and some people starting to get stuck, because that's where I want to add more resources or something so that people, right?

Because there's some of you, I mean, all three of you, you have your idea, you're doing new things, there are people not yet. You know, Anna, like, I don't know,

it's like she still doesn't know what she wants to do, if she's even going to do it, I don't know, right? So it's to help and be able to identify this quicker

for me, okay, and see how I can add new resources and things like that. So I'm probably going to, I'm going to do it live again, of course, and you'll have access to the new process

and the resources that I create for the next round, okay? 'Cause I'm just going to make it better and better as I get feedback, okay? Awesome. All right, well, thank you so much for coming

to this last call. So I will be, I need to create that accountability feedback. bag thing. I think it's going to be a great thing for you as well. And I will send that to you.

Have you guys tried the freebie thing? The form that I sent? Did you see it? Not sure I know what you're talking about. Did you try Francesca? Okay, right. So in the community,

But I created something, let me show you. I'll show you an extra link. It's like some of you have done it and said what was it. So let me show you, let me show my screen.

So basically, using AI, but not just GPT, I've created this new freebie. And basically what it does is that you enter some information and it's going to generate a report for you

that sends you by email. And what this one is, is 10 custom lead magnet items for your membership to grow your list. So you enter your idle client, right?

Then you enter a specific or as briefly as you want, what problem they're struggling with. You enter the name of your offer, and you know how you're going to help them with the problem.

You put your name, and you put your email, and then you click here. It takes this data. It creates a custom chat GPT. It's not even chat GPT, it's Lava,

but like AI prompt is going to spin out 10 lead magnet ideas for you. And it's going to send you that by email. - Where is that, where is that not?

- It's right here. I can, the link is in the community, but I can send, I can give it to you in the chat. - Community, okay. And I can create this like this

because it's a WordPress plugin that Olivier wrote. So I can create as many lead magnets as I want. There is another one is 10 membership niche ideas

for your market, for somebody that's looking for ideas. - Oh wow. - And see how powerful that is because it's for you. It's on your business, your clients, your product,

the problems that they have, right? - Yep. - So I think Atara did it, she said it was great. Let me put that in the chat before I forget. And I'll have more of these for you.

- Membership names would be a good one. - Membership names, sure, I love it. Yes, yes, ten minutes, I'll do it. I'll do it, so you're gonna give me

your market, what problem it solves, the name of your offer. probably for the name I will need to know the structure if it's a community or not because

you know in the names they can say circle academy community so it matches more so yeah okay I will do that it takes me I know it's the types so you just mentioned a few things that I hadn't really

so you've just said circle academy circle club so all of those all of the kinds of things might be oh I hadn't thought of that yeah maybe even like yeah generic well I can probably do

that myself can't I really yeah so you know what no you know what I can do as well is I can add a field that would be something like what is the style you want it like corporate or funny or

or inviting and like private, secure. I've got a draft one at the moment and I don't think I'll keep it like this forever as it grows but it's a quantum living community. Yeah, let me do it.

That's just the best one that I've kind of, it's the thing that I came up with but I'm sure there's something better. Okay, yeah, yeah, yeah, let's do this, it's gonna be fun. I'll have 20,

about that I'll have 20 let's get out 20 and maybe you do a combination yeah exactly yeah that'd be amazing thank you that's a good one yes yeah awesome amazing any questions are we good all good

all right thank you so much again Jojo, Francesca let's stay in touch and the others let listen to the recording as well Let's do it, yes. Bye-bye.